Over the years I have witnessed our culture going from one that was more invested in worrying about the outcomes of their behavior than of gratifying their every desire. We do seem to have moved into a time where “wanting” has overshadowed “judging” as to whether what we “want” makes sense. The ability to be wise about the decisions we make in our own behalf or those near and dear to us seems to be a lost art. Being able to develop wisdom is not something our educational system teaches, and we definitely don’t get it from the media. The great philosophers often made commentaries on wisdom and saw it as one of life’s greatest assets. It has become more and more difficult to access wisdom, due to the fact that we have become more interested in immediate gratification. Ads pummel us daily insisting that whatever their selling is something we “must” have. Their relentless marketing hypes have seeped into our unconscious and made us feel that even when we get the desired object, we are not happy with it for long for there will soon be something better on the horizon. These ads are developed with the help of scientists who now know that baiting people with the need for stuff releases dopamine, a substance in the brain that gives us pleasure. Unfortunately, when we access dopamine too frequently we need more and more to get the same response, and so we become addicted to “wanting and having”, “getting and then wanting more”. This is similar to being hooked on alcohol or drugs. Learning to be wise increases our capabilities to have self-control, which is a necessary factor in becoming a mature, evolved human being. My mother often reminded me that I had to learn to “think about what I was thinking about”. I used to rail against this statement, but now I realize that we would all be better off if we embraced her metaphor for wise living. Wisdom is important for peace, economic prudence, political leadership, and health. Without it we will continue to be at the mercy of the rewards of bad habits, self-indulgence, and immediate gratification. We are witnessing these very things everyday and it is leading us into a dark abyss. I think it’s time we all “wised up”!